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The web site had the following in the web page, "Purchase Cards and Manage Your Account." We noticed that the web page stated " Buy a Panera Bread Gift Card." It also said " Give the gift of good taste to family, friends or yourself. Give the gift of good taste to family, friends or yourself. 1 Panera Bread Gift Card. 2 Panera Bread Gift Cards. 3 Panera Bread Gift Cards. 4 Panera Bread Gift Cards. 5 Panera Bread Gift Cards. 6 Panera Bread Gift Cards. 7 Panera Bread Gift Cards. 8 Panera Bread Gift Cards. 9 Panera Bread Gift Cards. 10 Panera Bread Gift Cards." The header had For family as the highest ranking optimized keyword. This keyword is followed by for friends, for you. Share warm wishes and good taste with the Panera Bread Gift Card. More convenient than cash, and accepted nationwide and now reloadable online. which isn't as urgent as For family.